ShopWiki Receives $6.2 Million in Funding From Generation Partners

NEW YORK, NY — July 18, 2006 — ShopWiki (http://www.shopwiki.com/), the complete shopping search engine and buying guide, today announced it has completed a $6.2 million round of private equity funding from Generation Partners. John Hawkins, Managing Partner of Generation Partners, will join ShopWiki’s Board of Directors.

“Consumers who want to navigate the full online shopping landscape are quickly discovering ShopWiki, the only shopping search engine to offer products from more than 120,000 stores, innovative search features, and user-driven buying information all in one,” said Kevin Ryan, ShopWiki CEO. “We’ve already had a great response from users and are thrilled that Generation has joined our campaign to build the world’s most complete and consumer-friendly shopping search engine.”

Unlike most shopping search providers, who rely on data feeds from retailers, ShopWiki uses advanced Web crawling and extraction technologies to index products. The site features the Web’s widest selection of stores and more than 1,300 wiki buying guides, as well as highly acclaimed Search by Color technology and user-generated Video Reviews.

"ShopWiki has a great team, proven leadership and innovative technology," added John Hawkins, Generation Partners. “This is a company with a bright future."

New board member John Hawkins was a founder of Generation Partners and has been a Managing Partner since 1995. Prior to founding Generation, Mr. Hawkins was a General Partner of Burr, Egan, Deleage & Co. Hawkins received his MBA from the Harvard Graduate School of Business in 1986.

About Generation Partners: Generation Partners is a $325 million private investment firm focused on providing equity capital to growth-oriented companies through buyout, growth equity, and venture capital investments. The firm targets $5-$25 million investments focused primarily on 1) Business & Information Services, 2) Healthcare Services & Technology and 3) Media, Communications and Entertainment. Some of Generation’s portfolio companies include: iCrossing, Revcube Media, the Platform, Virtual Radiologic Corporation, MedVance Institute, Post Education, Sterling Infosystems, Agility Recovery Solutions, High End Systems, Hotjobs (NASDAQ: HOTJ, purchased by Yahoo!), Promatory Communications (purchased by Nortel), and American Cellular Corp. (purchased by AT&T/Dobson). The firm has offices in Greenwich, CT and San Francisco, CA. For more information on Generation Partners, please visit http://www.generation.com.

About ShopWiki: ShopWiki is the complete shopping search engine, combining breakthrough search and Web crawling technologies with consumer-driven wiki technology to help shoppers make the most informed buying decisions. Established in 2005 by Eliot Horowitz, former DoubleClick CEO Kevin Ryan and DoubleClick Co-founder and former CTO Dwight Merriman, ShopWiki actively crawls the Internet to find and index products from more than 120,000 retail stores, the widest selection on the Web, and features more than 1,300 buying guides written and edited by users. The site does not accept data feeds or charge for inclusion. ShopWiki is privately held and based in New York. For more information, please visit http://www.shopwiki.com/.

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