Millions of people have lent their wisdom — or their perceived wisdom, at least — to Wikipedia's online articles, helping to make it one of the more talked-about Web sites in recent years. Now the people who built the online advertising pioneer DoubleClick are hoping millions more will wax authoritative about toasters, fondue pots and lawn mowers."
!Full Story: '''The New York Times'''
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Two former DoubleClick execs have turned their attention to the comparison shopping space, hoping to build a more complete and user-friendly search engine..."
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Review
"ECommerce Guide tested ShopWiki and found some of its features to be quite innovative. The one tool that stood out is the sliding price range finder..."
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