2xist 

• Sophisticated underwear. 
• Great selection of styles and colors featured on 2xist Web site.
• Definitely more exciting than boring boxers or "tighty whiteys"

American Eagle 

• Classic, preppy and young.
• Great for college and weekends.
• Young in spirit and style. The popular AE Web site provides entertainment for teens.

Armani 

• Giorgio has a brand to suit every budget. Most Armani suits  require big bucks. Armani Collezioni  is the mid-range label.
• Emporio Armani  offers stylish clothes and Italian quality for mere mortals making less than seven figures.
• Check out the homepage for more info. on the Armani empire.

Banana Republic 

• Clean unfussy clothes  well suited to work casual offices and stylish weekend wear.
• Wide variety of sizes.
• Often promotional items are listed on Banana Web site.

Ben Sherman 

• British designer known for mod 60's designs.
• According to the Ben Sherman Web site, the designer changed his name form Sugarman to Sherman in the 60's.
• Popularized the button down collar and the label is still best known for shirts. 

Burberry 

• Known for their traditional plaid pattern, Burberry excels in outerwear. 
• Great place to find a raincoat  and other stylish but timeless clothes.
• Want to know more about the iconic plaid? Click on the Burberry Web site.

Calvin Klein 

• Be it underwear, jeans, fragrance  or runway clothing from the Collection line you'll find clean lines, unfussy styles and lots of sex appeal.
• American designer with a broad appeal.
• To view all the CK offerings, go to the CK homepage.

Canali 

• Tailoring, taste and tradition are the hallmark of this brand.
• An elegant Canali suit  never goes out of style.
• According to the Web site, two Italian brothers founded the company in the 1930's with a goal to make the finest men's clothing.

Champion 

• Sportswear clothing for athletes and coach potatoes (or is that couch potatoes?).
• Known for sturdy construction and classic gym  gear.
• Official Champion Web site caters to sport specific needs.

Cerutti 

• Another fine Italian suit designer. 
• Wikipedia offers a bit of information about the founder, Nino Cerruti.
• Traditional fabrics and fine attention to tailoring details.
• While expensive, these suits will last a lifetime.

Diesel 

• Italian clothing notable for trendy jeans  and casual clothes.
• Company focuses on unique denim washes and finishes.
• Diesel offers more than just denim on their interactive Web site.

Dolce & Gabbana 

• Italian clothing with sex appeal.
• Expensive and tends to be a bit flashy.
• Self described on the D & G Web site as hedonistic dressing for men.

Gap 

• Best known for basics: tees,  shorts, khaki pants  and denim.
• Inexpensive and safe fashions.
• Allergic to malls and fashion magazines? Click on Gap and know you'll find good wardrobe staples.

Gucci 

• Stylish suits  constructed with only the finest fabrics.
• Expensive designer clothes. If you can't afford the suit splurge for a tie. 
• Want to do some virtual window shopping? Visit Gucci.com.

Hugo Boss 

• Brands include Boss Black, Orange, Green and Hugo. Check out the slick HB Web site to decern the different brand identities.
• European sophistication reflected in the sportswear  and suits. 

J Crew 

• Classic and clean. Perfect post-college wardrobe.
• Great place for outerwear and casual blazers. 
• J Crew.com offers complete outfit suggestions--a good idea for the fashion challenged.

John Varvatos 

• Modern lines and unfussy designs for men who care about their look.
• Many designs are inspired from vintage clothing.
• Key look leather jacket. 
• Learn about the Varvatos + Converse collaboration on the Web site.

Joseph Abboud 

• Lebanese designer with a European ethos.
• Known for classic double breasted suits  and sportswear in neutral tones.
• Get all your pressing fashion questions answered at the Q & A portion of Joseph Abboud.com

Jos. A Banks 

• Conservative clothes for men who don't want to take risks.
• Clothes suited for bankers and lawyers.
• Company founded in 1905 and these classic clothes will be around forever.
• Jos A. Bank Web site is easy to navigate and offers wide array of sizes.

Kenneth Cole 

• Fashiony clothes for guys with urban tastes.
• Black and grey are the foundations for the collection.
• Leather  and denim  are important.
• Learn how a small shoe designer launched his business on the Kenneth Cole Web site.

Lacoste 

• The crocodile logo has made a big comeback over the past few years. What started as a tennis line  by Rene Lacoste has expanded to include a full sportswear  assortment.
• Sleek country club clothes.
• Want to learn more about the brand? Check out Lacoste.com.

Levi's 

• If you don't know this brand it's time to crawl out from under the rock you've been hiding under--they've been around since 1853.
• In addition to the 501 jean,  Levi's has expanded to jackets, outerwear  and shirts. 
• Their Dockers  brand is well suited for office casual dress.
• Levi.com treats you to the past, present and future of denim.

Nike 

• World power when it comes to sports apparel. 
• Best known for sport specific gear with benefiting from oodles of technology.
• Many of the styles are cool enough to be worn outside of the gym  or off the playing field.
• Just do it--click on Nike.com to view the current Nike star athletes.

Paul Smith 

• British designer made a name for himself from his colorful shirts  (dare we say loud?).
• It takes a confident man to pull off these bold stripes.  But the shirts are gorgeous.
• Expanded into a full line of clothes and accessories. See them all on the Paul Smith Web site.

Prada 

• Founder's granddaughter Miuccia is the current top dog.
• Black, black and more black. 
• Best suited for meant with thin legs, narrow hips and tight abs.
• Visit Prada.com for a closer look at this self-consciously stylish clothing.

Ralph Lauren 

• Anglophilic and aspirational clothes.
• Something for the prep school teen and the sophisticated businessman--it all depends on the label.
• Lines include: Rugby, Polo, Black Label, Purple Label, RLX  and more.
• Everyone should own at least one polo shirt. 
• Take a peek at Ralph's world at Polo.com.

Rocawear 

• Founded by hip-hop legend and business tycoon Jay-Z.
• Lines range from hoodies and track jackets  to sweaters  and loungewear. Accessories and footwear  are also very popular.
• Offers a sophisticated look with the urban influences of Jay-Z.
• Designed to express a borderless global lifestyle.

Tommy Bahama 

• Island-inspired clothing from natural fabrics.
• Whimsical prints  may be best suited for vacations.
• Rave reviews are given to the lightweight pants.
• Tommy Bahama Web site lists shops with TB cafes where one can get a drink to ease the tension caused by shopping.

Tommy Hilfiger 

• Riding on Ralph's coattail, Tommy is designing clothes for American men who want to look like success.
• Preppy, colorful and user friendly clothes.
• Work casual clothes  or weekend clothes are the best bets from Tommy.
• Want to see shiny happy preppy folks? Visit Tommy's Web site.

Zegna 

• Ermenegildo Zegna makes impeccable suits. 
• Ties  are bold yet classic additions to any wardrobe.
• Italian designer focuses on fabrics first then cuts.
• Zegna.com is a great place to learn about made to measure suits.