* '''High efficiency detergents:''' High efficiency liquid detergents are used in front load washing machines and low sudsing high efficiency detergents are used in most top loads.
* '''Bleach alternative:''' Bleaching is not favorable to all types of clothes and so liquid laundry detergents with bleach alternatives are used for washing clothes with heavy stains.
* '''Dark color formula:''' dark colors are preserved as they are effectively washed using liquid detergents with dark color formula.
* '''Extra mild formulas:''' Delicate clothes are perfectly washed with extra mild formulas.
* '''Dye and fragrance free:''' If you have sensitive skin then dye and fragrance free detergents are perfect.
* '''Oxygen formula:''' A special oxygen formula cleans clothes providing freshness.
* '''Optical brighteners:''' Optical brighteners give a radiant glow to the clothes and make whites very bright. However care should be taken when being used on dark colored clothes.
* '''Fabric softeners:''' Liquid detergents with fabric softeners make clothes smooth and soft to give you a comfortable feel when you wear them.
