ShopWiki Partners With Men’s Health for 2007 Tech Guide
The Shopping Search Engine Kicks off Distribution Strategy by Providing Consumer-Friendly Search to Gadget Shoppers
NEW YORK, NY — January 25, 2007 — ShopWiki (www.shopwiki.com), the online home for comprehensive product search and independent buying guides, has announced a strategic partnership with Men’s Health, the leading men’s fitness publication. ShopWiki will bring its richly featured search functionality to the readers of the Men's Health 2007 Tech Guide, enabling them to search more than 180,000 online stores for the best prices on the magazine’s top picks of the year.
“Partnering with ShopWiki is a great way to offer yet another useful tool to our readers,” said Men’s Health editor-in-chief David Zinczenko. “Our readers are savvy shoppers, always looking for the best values, who will surely appreciate this service.”
This is the first of many strategic alliances ShopWiki is developing with online publishers and other vertical content sites who would like to drive repeat usage by bringing ShopWiki’s powerful product search and sticky functionality— including wiki buying guides, video reviews and search by color— to their audiences.
“We’re thrilled that Men’s Health has chosen to work with ShopWiki, matching its incredibly useful content with our powerful search capabilities,” said Barry Salzman, ShopWiki chief operating officer. “Content providers are recognizing that our shopping search is the missing puzzle piece in a complete, useful experience for online consumers.”
For more information, see the Men’s Health 2007 Tech Guide at www.menshealth.com/techguide/.
About ShopWiki: ShopWiki is a shopping search engine designed to help consumers find specific products on the Internet with ease. Established in 2005 by Kevin Ryan, former DoubleClick CEO; Dwight Merriman, DoubleClick Co-founder and former CTO; and Eliot Horowitz, ShopWiki actively crawls the Internet to find and index products from more than 180,000 retail stores — the widest selection on the Web — and features more than 1,500 buying guides written and edited by users. The site does not charge for inclusion. ShopWiki is privately held and based in New York.
About Men’s Health: Men’s Health is the largest men’s lifestyle magazine brand in the world with 36 editions and a worldwide readership of 18.5 million. Published 10 times a year in the U.S. by Rodale, Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men’s Health was named to Adweek’s “Hot List” of top-ten magazines (‘04, ‘05); Advertising Age’s “A-List” for general excellence (’03, ‘04); a Capell’s Circulation Report “Best Newsstand Performer of the Decade” (’04) and top-ten “Best Performer in Circulation” for the past three consecutive years; as well as one of min magazine’s “Most Notable Launches” of the past 20 years. The magazine also won a National Magazine Award in the personal service category ('04). In addition, Rodale publishes Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Backpacker, Mountain Bike, and Organic Gardening, as well as nearly 100 new books a year. Recent New York Times Bestsellers include Al Gore’s An Inconvenient Truth, Martha Stewart’s The Martha Rules; Bill Maher’s New Rules: Polite Musings of a Timid Observer; The Abs Diet; The South Beach Diet; The South Beach Diet Cookbook; Pete Rose: My Prison Without Bars; and Dr. Shapiro’s Picture Perfect Weight Loss.
Press Contact:
Carlos P. Odio
(212) 741-2450
codio (at) shopwiki (dot) com