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The global market for vanilla has been tumultuous since the devastating hurricane that hit Madagascar in 2000. This relatively small island was responsible for producing 50 percent of the world vanilla market. Its cyclone and proceeding political turmoil of 2002 sent cured vanilla prices soaring to $300 per kg, up from $20 per kg. As a result, many companies switched to synthetic vanilla flavor. So when production finally came back to full capacity around 2004, prices plummeted, leaving many vanilla farmers in debt. Fair Trade Vanilla was introduced to the US in 2006 as a means of social responsibility and a way to level fluctuating market prices.
Fair Trade is a social movement and a market based approach towards helping producers reach sustainability. By advocating a higher payment to growers of goods, they help workers gain self-sufficiency and give them a higher stake in the products. There are two fair trade standards, for small farms and hired labor situations:
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Frontier Fair Trade Vanilla Extract |
Using whole vanilla beans is a great way to get an all-natural vanilla taste into your treats. |
Ben and Jerry's Fair Trade Vanilla Ben and Jerry launched their Fair Trade Vanilla ice cream in 2006. |
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