Generally speaking, HID lights provide more light and better illumination of peripheral objects while reducing the energy demands of your lighting system. Isn't technology great?
Since tail lights aren't as important to driver visibility, tail light conversion kits are generally for aesthetic appeal. You can buy blacked out tail lights to enhance the style of your ride.
The Headlight Color Scale
You may have noticed some large numbers in the product descriptions of headlight conversion kits. These are the color temperatures. The higher the color temperature, the brighter the light and better the visibility. Higher color temperatures do have the drawback of possibly being irritating to the eyes. The color does not really affect the price, so it is really up to your personal preference.
*D2S (HID) Bulb. Make sure to look up the proper size for your vehicle before making any purchases.