Designers, such as clothing design scheme, which is quaintly masculine, colorful, and full of a nostalgia for all things Americana.
Hilfiger Branding
The Hilfiger brand has a niche role in the design world where the cherry plaid oxford for a languid afternoon. There's plenty of color, cottons, plaid, khaki, and denim to be found. It's the perfect combination of taste and functionality. So it's quite reasonable that the brand would stretch this sensibility to home furnishings, even to your shower curtain.