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The Potential for a Designer Children's Clothes Business in the UK
This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and predictions for the market. The supply chain is considered and the marketing mix issues are also discussed. The bibliography cites 7 sources.
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