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To some extent, you must step out of your traditional role when your students work on math projects. In addition to being responsible for introducing concepts, demonstrating skills through example, and grading the work of your students, you will also become a facilitator and promoter. Your goals and methods will broaden. During project work, much of your time will be spent working directly with individuals and groups. As your students work on the projects, you will circulate around the room...

Consumer Behavior , 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing...