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Penn-Plax is a 50 year-old, family-owned company that is known in the Pet Industry for innovative products, marketing and promotional support and experience. The management team at Penn-Plax has never lost sight of their original roots in the Pet Industry, beginning with a neighborhood retail pet shop in Brooklyn, New York. This experience has resulted in many award-winning and successfully marketed products over the last 50 years.

Sera was founded in 1970 by Josef Ravnak, a well-respected seller of live pet-food. At this time, a new process called lyophilization was being introduced and was already highly acclaimed for preserving food animals with optimal retention of their nutrients and vitamins. Mr. Ravnak capitalized on this innovation, and over the years has continually improved sera’s product quality through advanced production methods and stringent quality control. Today – more than thirty years later – sera freeze-dried...

Penn-Plax is a 50 year-old, family-owned company that is known in the Pet Industry for innovative products, marketing and promotional support and experience. The management team at Penn-Plax has never lost sight of their original roots in the Pet Industry, beginning with a neighborhood retail pet shop in Brooklyn, New York. This experience has resulted in many award-winning and successfully marketed products over the last 50 years.