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Digital Marketing Global Strategies from the World's Leading Experts
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Digital Marketing: Global Strategies from the World's Leading Experts
THE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject." —Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Social Sciences, Claremont Graduate University "Traditional marketing can kill your company. This book is must reading for every company that recognizes the need to reorganize its marketing strategy vis-à-vis the new empowered customer and the new technology." —Philip...
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Description: THE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject."-Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Social Sciences, Claremont Graduate University "Traditional marketing can kill your company. This book is must reading for every company that recognizes the need to reorganize its marketing strategy vis-�-vis the new empowered customer and the new technology...
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(US)
