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Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community (0743287185)
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Title: Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community
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Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community
A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns who has recently broken publicly with the president over the direction of the administration; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's Beltway in search of keys to winning leadership.
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Applebee's America (How Successful Political, Business, and Religious Leaders Connect With the New American Community) (Reprint) (Paperback)
Applebee's America (How Successful Political, Business, and Religious Leaders Connect With the New American Community) (Reprint) (Paperback) Products and Promotions
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This "New York Times" bestseller, now in paperback, takes the readers behind the scenes of Clintons and Bushs operations, corporations, and churches to see the strategies they use to forge a sense of community (Amy Goldstein, "The Washington Post").
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![Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community [Secure]](http://i.s.shopwiki.com/i/data/__Applebee%27s+America%3A+How+Successful+Political%2C+Business%2C+and+Religious+Leaders+Connect+with+the+New+American+Community+%5BSecure%5D/140x140/10/588/487/aHR0cDovL3d3dy5lYm9va3dpc2UuY29tL21pbmR3aXNlL2Jvb2tzL0ZvdXJuaWVyLUFBQ29tbXVuaXR5LWRybS5qcGc===.jpg)
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Description: In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans. Applebee's America cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors--Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier--took their exclusive insiders...
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Paperback: 260 pages. Publisher: Simon & Schuster; 2007-09-04. Label: Simon & Schuster. Studio: Simon & Schuster. ISBN: 0743287193. Average Customer Review: based on 11 reviews. Sales Rank in Books: #77280.
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People make choices about politics, consumer goods, and religion with their hearts, not their heads. Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences. The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business...
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